There's a gap in most sales teams not in effort, not in personality, but in the one thing that quietly determines whether a deal moves forward: the ability to speak the buyer's language. Coviza Consulting Sales & Technology Training When a prospect asks how your platform handles data residency, they're not testing your technical depth. They're testing whether you belong in the room. A well-placed pause, a vague answer, or an "I'll have our engineer follow up" sends a quiet si